Common Is Giving Back to the Less Fortunate This Holiday Season by Collecting Coats in Partnership with Burlington
Rapper Common in conjunction with retail company Burlington brought some festive cheer to those in need by giving them free coats to help them stay warm this holiday season.
American Rapper, Common is putting smiles on the faces of many needy people in the society. The rapper has a long-standing partnership with Burlington Coat Factory, and they came together to kick off the company's annual Coat Drive.
The coat drive aims to help people stay warm during the holiday season through the donation of a gently worn coat at any Burlington store. The coats would then be distributed to local agencies by "Delivering Good," which is also in a partnership with Burlington.
One of the most fulling things I can do for my life is to be able to give back. Because I feel like I have been blessed and able to pursue so many dreams
Common felt ever so proud to be part of the Coat Drive and posted about it on his Instagram page. He shared a picture showing him and his students from his nonprofit organization, "Common Ground Foundation," as they placed coats inside a box marked, "Burlington Coat Drive."
In the caption to the post, the rapper asked people to join them in helping their neighbors in need to stay warm during the holiday season by donating a worn-out coat at any Burlington store through January 20, 2020.
The reward for their donation would be a discount of 10% of their entire purchase. Common told Essence that the purpose of his partnership with Burlington is to give back truly, and that it was important for him that the retail company was giving him the opportunity to do so.
He also said that giving back was one of the most fulling things he can do for his life, saying:
"One of the most fulling things I can do for my life is to be able to give back. Because I feel like I have been blessed and able to pursue so many dreams."
In an interview with the Guardian, where he spoke about his life and career, the rapper discussed his initial struggles after his debut album, "Can I Borrow a Dollar," failed to make an impact.
The failure of the album led him to a spiritual journey, during which he improved on his craft. Two years after that first album, Common came back with a very successful second album, "Resurrection."
Common revealed that he called the album by that name because it felt like he was coming back from the dead. According to him, his ambition was previously driven by wanting to be seen, heard, and to be the dopest.
However, when he started writing stories about himself, people came to him and told him how his music impacted them positively. That experience taught the rapper to understand that change doesn’t happen unless one makes it happen, and that has been his watchword since then.