Joanna & Chip Gaines' Hearth & Hand with Magnolia Brand Launches New Furniture Line at Target

“Fixer Upper” reality stars Chip and Joanna Gaines continue to grow their businesses and this time they’ve focused on the Target brand Hearth & Hand with Magnolia.

This week will see the stars expand their brand to add furniture. Joanna and Chip first partnered with Target in 2017 for the home and lifestyle brand.

The Hearth & Hand with Magnolia furniture line will launch exclusively on on December 26, 2019. A number of their pieces will also be available in stores in late spring.

Joanna and Chip Gaines at the TIME 100 Gala Cocktails at Jazz at Lincoln Center on April 23, 2019 in New York City | Photo: Getty Images

Joanna and Chip Gaines at the TIME 100 Gala Cocktails at Jazz at Lincoln Center on April 23, 2019 in New York City | Photo: Getty Images


According to “Today,” the new collection will feature items that have the couple's signature farmhouse style. Fans can look forward to seeing wooden benches, kitchen sets, accent tables, coffee tables, and three-tier consoles.

The Hearth & Hand with Magnolia line will also include items like candles, pillows, bedding, and more. Joanna revealed that she got her design inspiration from the feeling of a fresh start.


She explained further:

“A new year always motivates me to freshen up my home, so I designed this collection with soft colors and simple textures that can be easily layered with neutrals.”

Their brand's items will range in price from $1.99 to $399.99. The great thing about the new items is that they are classy and elegant but still budget-friendly.


Jill Sando is Target’s senior vice president and general merchandise manager of Apparel and Accessories and Home.

She elaborated on the new addition stating:

“Our spring Home collection is bursting with new Target-exclusive pieces, including Hearth & Hand with Magnolia’s first foray into furniture. With tons of crisp whites, soft neutrals, natural textures and hand-painted floral embellishments, our guests can transform their everyday spaces into quiet retreats. It’s an affordable refresh for their homes and a breath of fresh air to start the New Year right.”


Part of what makes the new addition lucrative is its element of adding a hint of the outdoors inside. The Gaines used natural materials like woven grasses, bamboo, rattan, raw wood, and linen for their unique pieces.

Some of the items can be viewed here.

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