Jennifer Lopez's New Coach Campaign Is a Family Affair as It Includes Her Twins and Mother

Rebelander Basilan
Sep 06, 2020
05:30 A.M.
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Multi-awarded singer and actress Jennifer Lopez recently appeared in the latest Coach campaign along with her mother and 12-year-old twins.


Jennifer Lopez was selected as Coach's newest ambassador. For the Fall 2020 global campaign, she is photographed with her mother, Guadalupe Lopez, and 12-year-old twins Emme and Max Muñez.

The 50-year-old also starred in a Coach campaign video with her family. The clip captures three generations of love, as reported by PEOPLE.

Jennifer Lopez at Cipriani Wall Street on December 02, 2019 in New York City. | Photo: Getty Images


According to Lopez, who is regarded as one of the most influential Latin performers in the United States, it was what the concept of "modern family" implies to her. 

In one of the behind-the-scenes images, the "On the Floor" singer can be seen posing on a tire swing with Emme and Max. Lopez shares the twins with ex-husband, Marc Anthony.

In other photos, she can be seen hugging her mother, Guadalupe, and sharing a sweet moment with Emme. Their love for one another is evident in the photos.


Meanwhile, in the campaign video, Lopez, who has estimated global sales of 70 million records, can be seen eating with her mother and her children in a field.

In a release from the brand, Lopez said that Coach had allowed her to reflect on three generations of love. The campaign has also made her value her blessings in a deeper sense.

Lopez is not the only one who partook in the Coach Family campaign.


Lopez said that a family is all about having a constant source of love and light for one another, especially during challenging times, such as this year, which has been a difficult period for everyone. The "Live it Up" songstress confessed:

"I have never felt so close to my family or so dependent and needing them as I have during this time in my life."

Lopez is not the only one who partook in the Coach Family campaign. Michael B. Jordan and Kiko Mizuhara have a similar ad also featuring their loved ones.


In November 2019, Lopez picked up the baton from Coach's previous ambassador, pop star Selena Gomez. As the brand's new face, Lopez will appear in its global leather goods, footwear, and apparel-focused campaigns.

Lopez is currently engaged to former professional baseball shortstop, Alex Rodriguez, who, like her, also has two children from a previous marriage. They have indefinitely postponed their planned summer wedding due to the ongoing pandemic.

Lopez has shared adorable snaps on social media of herself bonding with her two children and Rodriguez's two daughters. They are a picture of a well-blended family.

The couple are now looking to their future together. They even bought a $15 million-apartment in Manhattan's 432 Park Avenue, which is the world's tallest residential tower.