Rosalia's Parents Walked the Path with Her from Debt to Creating the Successful Motomami Brand
Rosalia's parents have always supported her dreams. The Spanish singer who has taken the world by storm with her unique flamenco and urban music blend had a challenging path to success. She and her family went through financial struggles, and today, they have helped her create a successful company.
Rosalia, born Rosalia Vila Tobella, is not only a Spanish singer but also a songwriter who has quickly become one of the most popular and influential artists of her generation. She has been described as an anomaly because she made an impact outside her country with her unique sound, which combines flamenco and reggaeton.
Her music has gained widespread critical acclaim, earning her numerous awards and nominations, including several Latin Grammy Awards. The singer's success has also extended beyond music, with her fashion sense and style influencing trends in the industry. However, fans are intrigued by what influenced Rosalia and how she found her style and sound.
Rosalia with four of the eight Latin Grammy Awards she won at the 23rd Annual Latin Grammy Awards on November 17, 2022, in Las Vegas | Source: Getty Images
Rosalia's Parents Knew Nothing about the Music Industry
Rosalia's parents may not have known much about the music industry, but they certainly played a crucial role in their daughter's rise to fame. She began singing at a young age and was encouraged by her parents.
Growing up, she had music around her as her childhood was filled with singing and dancing. She once recalled singing along to songs of great musicians like Bob Marley as her parents ran errands in their car.
At seven, her father encouraged her to sing during a family lunch, and when she was done, everyone was moved to tears by her voice. The young singer did not understand what had happened but knew she could create magic with music.
Rosalia at "A Conversation With Rosalía" on October 5, 2022, in Los Angeles | Source: Getty Images
Two years later, Rosalia decided she wanted to pursue music. However, since no one in her family was a musician or had connections in the industry, she had to build herself from the ground up.
Wherever she found herself, she used it as an opportunity to sing. She would sing at weddings, restaurants, and even in bars without a microphone. While reflecting on her early days, she remarked that her experiences were lessons in humility.
Rosalia at the 2023 Billboard Women In Music on March 1, 2023, in Inglewood | Source: Getty Images
Who Are Rosalia's Parents — José Manuel Vila and Pilar Tobella?
There is little information about Rosalia's father, José Manuel Vila, because he prefers to live out of the spotlight. However, he was known to work in an identification plate company.
Rosalia's mother, Pilar Tobella, also worked as a commercial deputy director in the same plate company. In 2019, she separated from the singer's father. Today, she is the manager of Motomami Management.
Despite her parents' separation, Rosalia's mother is very proud of her. Her pride is evident on her Instagram page, which shows pictures of her daughter's activities. She also shares old family photos from time to time and wishes her daughter happy holidays.
Rosalia performing during the start of her "Motomami Tour" on July 6, 2022, in Andalusia | Source: Getty Images
Pilar is not alone in her pride, as Rosalia has mentioned how she admires her mother in an interview. She said:
"I just admire her from the bottom of my heart."
The singer remarked that she sees her mother as an intelligent and free woman. In addition, her mother is strong, independent, and very determined.
Rosalia's Family Supported Her during the Most Difficult Periods of Her Music Career
When Rosalia was working on her second studio album, "El Mal Querer," she was in debt. She was unsure what direction the album, which had writers like Timberland, Justin Timberlake, and others, would go because she was not signed as an artist.
During this period, her mother was not the only one with her. The singer also had her creative director and style consultant sister, Pili, suffering with her. However, they stood by her as part of her team when she released her album.
Rosalia performing live on the closing day of Lollapalooza Brazil on March 26, 2023, in Sao Paulo | Source: Getty Images
Today, Rosalia is the founder of Motomami S.L. The company led by her mother is described as an artist management company covering all aspects of an artist's professional life, from styling to public relations services.
The singer appreciates her family's support since she set out to be a musician. She remarked that she is family-oriented; her family is always honest with her and supports her crazy ideas.