'I Make More Money Every Year': The Financial Habit Wiz Khalifa Thinks Other Rappers Need to Learn

The rapper has spent years building his career beyond music but believes one simple mindset has made the biggest difference. Instead of chasing appearances, he says lasting success comes from making smarter financial decisions and putting money to work.

As his career has evolved, Wiz Khalifa has become just as vocal about business as he has about music — whether discussing investing or the companies he has backed.

The rapper has consistently emphasized financial discipline over flashy spending, offering a glimpse into the approach that has shaped his growing portfolio.

Wiz Khalifa Encouraged Rappers to Prioritize Ownership

During a 2024 appearance on Shannon Sharpe's "Club Shay Shay," Khalifa shared his perspective on money management, urging fellow rappers to think beyond luxury lifestyles and focus instead on long-term financial stability.

One of his biggest recommendations centered on homeownership. "Y'all need to stop renting all them houses and [expletive] like that," he said, adding that it was better to "get one spot."

When Sharpe responded, "And own it," Khalifa immediately agreed. "And own it. Save your money, bro," he said, arguing that too many people spend simply because they see others doing the same.

The rapper contrasted that approach with his own financial philosophy, saying he has never felt pressured to keep up with anyone else. "I make more money every year," he stated, explaining that he has yet to earn less than he did the previous year.

The Pittsburgh native noted that maintaining those results comes down to developing "good habits" and "just stop lookin' at everybody else." Sharpe also asked how he learned about investing, to which Khalifa responded:

"I learned about investing just through my business management, really. I learned that my lifestyle could make me a lot of money if I just put the money in the right places."

Many people echoed the musical star's message about financial discipline in the comments, as one person wrote, "PLAYING RICH and actually BEING rich are two different things."

Another shared, "Basically he's saying it's not cool to have more money going out than you have coming in. Always keep yourself in a surplus not a deficit [sic]."

A third person commented, "Rare to hear people talk like this, sadly most are not wise with money and don't plan accordingly [sic]." Others pointed to specific parts of Khalifa's advice that stood out.

One netizen typed, "The major Gem he dropped was, 'My lifestyle could make me a lot of money..if I put the money in the right places' [sic]."

Khalifa revealed that he also owns pieces of brands under Sovereign Brands, including McQueen, Belaire, D'Usse, and Bumbu.

Another added, "Exactly, i've never understood celebrities having multiple homes. It really is just a waste of money even if you do have it like that [sic]." A separate person said, "Really heartwarming to see Wiz not letting fame get to him. Been a fan since kush and oj [sic]."

Wiz Khalifa Has Expanded His Business Portfolio Across Multiple Industries

Khalifa's emphasis on investing has also been reflected in the range of businesses he has become involved with over the years. During a 2025 appearance on "Drink Champs," the rapper discussed several of the companies in which he owns stakes.

He revealed that his investments span beverages, food, jewelry, gaming, and more. Among them is Liquid Death, a company the Pittsburgh star said he joined during its early days.

"We've been growing this brand for years," he shared, adding that the opportunity came with "a really, really nice" deal, though he declined to discuss the specifics. But his beverage investments extend beyond Liquid Death.

Khalifa also owns pieces of brands under Sovereign Brands, including McQueen, Belaire, D'Usse, and Bumbu. Asked whether he has ownership stakes across those brands, he replied, "Yeah, yeah, hell yeah."

While listing his various ventures, the rapper suggested that they represent only a portion of his overall business interests.

The rapper has invested in jewelry company ShopGLD as well, explaining that its founders came from his own camp and offered him equity when they launched the business.

Outside of beverages and jewelry, the "Black and Yellow" rapper has continued expanding into other industries. He said his delivery-only restaurant, now known as Packed Bowls by Wiz, launched during the COVID-19 pandemic after traditional restaurants shut down.

"During the pandemic, when all the restaurants closed down, I opened up a delivery-only restaurant," he said, adding that the service now operates in "hella cities all over the place."

His portfolio also includes merchandise, mushroom company Mr. Caps, and esports organization Pittsburgh Knights. "We got a gaming team, too. The Pittsburgh Knights," Khalifa shared.

While listing his various ventures, the rapper suggested that they represent only a portion of his overall business interests. He stated:

"Those are, like, the ones that are, like, right in front of us. It's a lot of stuff."

While Wiz Khalifa's music career made him a household name, his comments highlighted another priority: building long-term wealth through ownership and strategic investing.

From encouraging others to develop better financial habits to revealing the businesses that make up his expanding portfolio, the rapper offered a consistent message about focusing less on appearances and more on making money work for the future.