Brad Pitt has recently become De'Longhi's ambassador and revealed that he chose to work with the brand because he appreciated their confident approach.
The 57-year-old also starred in De'Longhi's most recent ad, allowing viewers to see what a day in Pitt's shoes looks like, always focused on the company's "Perfetto" campaign.
In the video, the actor can be seen picking up coffee beans, going for a ride on his motorcycle along the California coastline, and even stopping for gas before returning home to enjoy a cup of homemade coffee.
Brad Pitt at the "Ad Astra" Press Conference at the Hollywood Roosevelt on the left and a snap of Pitt in the new De'Longhi ad | Photo: Vera Anderson/WireImage via Getty Images + Youtube.com/De'Longhi Global
THE HISTORY BEHIND IT
According to the Hollywood star, he likes how the brand celebrates the "artistry of their Italian heritage without overdoing it." He also praised director Daniel Chazelle:
"Damien Chazelle's concept resulted in a beautiful product—just like their coffee machines, creating an indirect nod to the elegance, design, and harmony that the brand naturally embodies."
A coffee machine and a bag of coffee beans with Brad Pitt's name as part of the De'Longhi's "Perfetto" campaign | Photo: Youtube.com/De'Longhi Global
Aside from Pitt, and Chazelle, composer Justin Hurwitz and cinematographer Linus Sandgren, who worked together in "La La Land," were also invited to participate in the ambitious project.
The actor is set to star in the upcoming films "Bullet Train," "The Lost City of D " and "Babylon."
Actor Brad Pitt in the new De'Longhi "Perfetto" campaign | Photo: Youtube.com/De'Longhi Global
A fan of small details, Pitt claimed that De'Longhi's thoughtfulness is a distinctive value of Italian design - "how you design something for the people who are going to experience it."
The actor, who is known for not being a fan of flashy looks, is a man who knows the value and the impact small details can have, not only in the fashion world but also in all aspects of life, including coffee.
A ONE-OF-A-KIND EXPERIENCE
Pitt shared that he is quite fond of the idea of creating a connection over coffee, adding that coffee is not just a drink to him as He added:
"To me, coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment."
Brad Pitt enjoying a home-brewed coffee in the new De'Longhi "Perfetto" campaign | Photo: Youtube.com/De'Longhi Global
The "Once Upon a Time in Hollywood" star said that he finds "this ability to stop, appreciate the moment and life, in general, to be truly inspiring," an ability that he considers to be typically European.
Pitt, who still to this day is fighting for his right to joint custody of his children with Angelina Jolie, is set to star in the upcoming films "Bullet Train," "The Lost City of D," and "Babylon," all scheduled for 2022.