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Twitter Reacts to Kanye West Filing for Yeezy Trademarks on Skin, Makeup & Hair Care Products

Pedro Marrero
Jun 20, 2020
06:15 P.M.
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Kim Kardashian’s husband is following hers and sister Kylie Jenner’s steps to become a beauty mogul, as TMZ recently found out. This is what Twitter users think of Kanye West’s next business move.


Ever since he entered the public sphere in the early 2000’s, 43-year-old Kanye West has succeeded as a record producer, rapper, and, last but not least, a fashion designer.

West created the “Yeezy” brand around 2013, when he launched the Yeezy apparel collection for Adidas, eventually earning praise from the influential editor, Anna Wintour.


So far, West has really profited from his different ventures, so much so that the last April he was recognized as a billionaire by Forbes magazine. But as pleased as he might be about it, he doesn’t have any plans to stop trying business ideas.

As it recently surfaced on June 2, West filed for “Yeezy” trademarks with the United States Patent and Trademark office on skin, makeup, hair, and fragrance products, which seems to indicate that he is following the example of his wife and in-laws.



Always the controversial artist and entrepreneur, West is used to both negative and positive criticism, and he better be, since the news of his upcoming venture into the cosmetics business has prompted mixed reactions.

Several Twitter users took to the micro-blogging site to share/react to the news of West’s plans, and they go from praising to skeptical, to say the least.


“Yes. Because right now what we really need is yet another celebrity makeup line,” a sarcastic user commented in reaction to the news shared by TMZ.

“Is he gonna release a make-up tutorial??? Please!!! WHEEEENNN???” another user amusingly replied.

“He probably will [launch a Yeezy Cosmetics Line] and will probably make another billie [sic],” a faithful fan went on to tweet.


But nobody seemed to be as much into the idea of West becoming a cosmetics mogul as Twitter user Eli Williams, who reminded the Internet that: “They said Kanye can’t rap, and he proved them wrong.”

“They said Kanye can’t become a fashion designer, and he proved them wrong. Now, they’re saying Kanye can’t make cosmetics,” the user continued. “If anything plays out like the past, i’m [sic] sure Kanye will prove them wrong,” Williams concluded.



But it’s not all just making money for Kim Kardashian’s husband. In the aftermath of the death of George Floyd during an arrest in Minneapolis, West has shown solidarity with the Black Lives Matter movement, donating $2 million of his own money to support the families of recent victims of racial violence.

Kanye West attends the Fast Company Innovation Festival - Day 3 Arrivals on November 07, 2019 in New York City. | Images: Getty Images

Kanye West attends the Fast Company Innovation Festival - Day 3 Arrivals on November 07, 2019 in New York City. | Images: Getty Images

The money will go to a fund destined for the families of George Floyd, Ahmaud Arbery, and Breonna Taylor, as CNN reported.

This will help Arbery and Taylor’s families pay for legal fees for their relative’s respective cases, and also help cover college tuition for Floyd’s 6-year-old daughter, Gianna.

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